November 2018 - Present  

Founder, Creative Marketing and Event Strategist, The Wyldewood LLC

The Wyldewood is a boutique marketing, event strategy and project management consulting company for small organizations in the nonprofit sector. We develop solutions for clients, including creative direction, design, and execution for in-person and virtual events and strategic communications campaigns. Key projects have included:

• Supervised three in-person conferences including all logistics, pre, intra, and post digital and print marketing and communications, and onsite management, all led to the company's highest attendance at each conference. The conference marketing resulted in increased attendance of 11% and generated 15% more client leads than in past years. 

• Managed community giving day for a nonprofit which resulted in the most donors and funds ($738,500) raised on one day in the history of the organization. Responsible for developing content, all email, print and social media content, graphic design, video concept, filming and editing, and website design and updates.

• Produced a two-week, 46 session virtual conference. Event increased from 350 attendees to 507 attendees and exceeded expected profits by 50%. Managed vetting and on-boarding for online event platform, registration site, zoom webinar integration streaming to event platform. Designed platform with graphics and content, PowerPoint template, email and social media marketing. Trained internal presenters on Zoom webinar software and a tech team to run support for all sessions. 

• Executed recruitment programming for a private school which consisted of developing concepts, managing all communication, directing video content, running virtual student/teacher sessions and division panels, as well as an on-campus open house with a series of QR codes to launch informational videos of teachers and students.

• Orchestrated all elements in a series of private school graduation ceremonies for over 1000 people including vendor contracts and negotiations, design and execution of all print materials, floor plan development, volunteer management, and coordination with school administrators on ceremony programs.

February  2017 – November 2020

Director of Engagement and Events, King School

Orchestrated over 20 donor and alumni events annually ranging from 15 person dinners to 350 attendee events. Managed all logistical elements including vetting and negotiating with vendors, overseeing food and beverage service, conducting venue research, managing presentation development and programming. 

• Lead the development and production of all resources and activities associated with donor events, marketing, and campaigns to help meet a $2.5M fundraising goal.

• Oversaw donor communications and marketing for the development office. Managed digital, social and print communications by working cross functionally with internal partners to create content focused on cultivating donors.

• Managed a diverse group of volunteers including the Parents’ Association, Alumni Board and Alumni Class Agents program.

Alumni Relations and Events Manager (February 2017- June 2019)

• Launched the first alumni web networking platform, and organized efforts to rebrand alumni marketing materials.  Updated materials and platforms led to a 13% increase in alumni giving in 2018 vs. 2017, and a 38% increase from 2019 vs. 2017.  

• Identified opportunities to improve tactics through audience response and surveys.

July 2015 – December 2016

Special Events and Communication Manager, Family Services of Westchester

Executed diverse campaign life cycles for 15 unique social service programs through 30+ events, social media marketing, press releases, and community outreach.

• Collaborated with program directors, board members, volunteers and donors to develop strong programming and engage community partners including politicians to advance our agenda and provide low-income families access to social services.

• Designed event collateral, including flyers and brochures, along with graphic support for program events to ensure consistency in branding across the company and all programs.

• Identified and created invitation lists, tracked RSVPs, managed all guest lists and seating arrangements.